Why CRM Is The Most Important Software For A Real Estate Agent?
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Admin2022-10-17 19:01:09

Interested in becoming a real-estate agent or a broker? If this is the career path you’re looking towards then we have the most valuable piece of information for you. All you need to accelerate your career and guarantee success is an excellent real estate CRM.

What is CRM?

CRM is short for customer relationship management software. This software is specially designed to help you manage, attract, and retain clients. It also helps streamline transactions and close deals in record time. You can be the Harvey Specter of the real-estate world with a good CRM by your side.

We know you might be looking to know more about CRM software. It is essentially designed to let you seamlessly manage your real estate business. All the information about your clients and services or office is under one platform. As a result, whether you are at your office or on the road you can conduct business.
What Can CRM Do for a real estate agent?
In simple terms, you can expect the CRM system to aid you with managing real estate leads, track lead generation campaigns, managing contacts, uploading documents and contracts, manage your calendar. Here’s the most important part: you can also stay on top of real estate trends because it provides access to the top real estate websites.


Prismatic CRM software is essential to help real estate agents. It brings efficiency, productivity and more so the business can be done without any wastage of time. Personalized communication also always lands a client.
Desktop and mobile CRM solutions

CRM can be accessed through your desktop and mobile devices. Your business can be with you 24 hours a day. We don’t mean to encourage you to always be working, beware of burnout!

However, in the real estate world, you also need to be on your feet. Communicating with clients in a timely fashion and researching properties on the go gets you cash.
What are the benefits of CRM for a real estate agent?

Enough about what it does, here’s everything you need to know about the benefits and be sold.
One-stop information database

Real estate CRM systems can integrate vast amounts of data under one platform and keep it organized. By using a CRM, a real estate agent has all the information on their fingertip. Which client is worth allocating more resources to? Which property just went up for sale?
Contract and transaction management through CRM

The Real estate CRM systems also allow real estate agents to upload contracts, manage transaction deadlines and share relevant documents with relevant persons. It cuts down your work to half.
Manage current and future real estate leads in Pakistan


In the real-estate business, the leads are everything. You act fast on the lead and you can set up an empire. If you don’t you miss out on making money. However, if you don’t have a system to organize the leads you might go crazy. This is a juggling act and we don’t want you to drop your apples.

CRM software organizes the data and lets you communicate immediately with potential clients. You are also in touch with clients looking to buy property. Besides that, CRM software also tracks those individuals who might want to look for property later. All this gets cataloged so you can focus on providing the best experience.

Manage real estate marketing with CRM

Marketing is also handled by CRM software for a real-estate agent. So if you are looking to generate leads through email campaigns or through social media campaigns, several CRM software packages let you figure that out too. This means the software can help you track your campaign and view the associated data. Analyze the results, optimize the strategy and build your business.
Track properties as a real-estate agent

Buyers are usually using other sites to track properties’ sales and purchases. However, with a CRM system, you can offer your clients ease. Let them know they don't have to spend hours racking these sites. Instead, your CRM program seamlessly integrates those websites into your software and you can offer the options.

You stay on top of the properties in your locale and you can also inform your client about them. Sometimes you may even be able to access a property not even listed yet which will give you a leg up.
CRM for Real-estate agents in Pakistan

Now many real estate agents have started depending upon CRM, especially in Pakistan. Even though all the businesses may be in a slump at the moment, the property business is one that never sleeps. The same should be true of real-estate agents— never let the work sleep. In Pakistan, these systems are starting to be used so real estate agents can organize and grow their businesses while maximizing their time. Improving customer service is key to growing a business and that’s where CRM makes real-estate agents in Pakistan stand out.

It can be tempting to do this all manually but you can be smart and strategize your business.
Who Provides The Best Real-estate CRM in Pakistan?

Prismatic technologies are proud to have the best real estate CRM in Pakistan. Our CRM enables you, as a real estate agent, to prioritize communication with clients, build a property base and have all the smart information you need at your fingertips. We put all the burden of this business in the software so you can focus on providing only the best experience rather than running back and forth.

What does Prismatic’s CRM entail?

The Prismatic’s CRM offers these six features which can be further customized based on your needs. There is booking and management of plots/houses to organize this data. Then there is customer registration & upgradation so you have all the information about them. There is property integration with google maps because we understand that everything should be tech-savvy today. Lastly, there are mergers, splits and downgrading, and allotment history reports so all your crucial information is taken care of.

Now there’s nothing else you need to do as a real estate agent in Pakistan except getting CRM software installed by Prismatic!